SAAS Business Intelligence

• What is SaaS and Business Intelligence
• Overview of BI tools used in SaaS environments
• Key SaaS metrics (MRR, churn, CAC, LTV, etc.)

• Connecting to SaaS platforms (Salesforce, HubSpot, Stripe, etc.)
• Importing and blending data from multiple sources
• Using APIs and connectors in BI tools

• Preparing raw data for analysis
• Filtering, grouping, and shaping data
• Handling missing or duplicate values

• Analyzing customer, marketing, and product data
• Identifying patterns and trends in SaaS KPIs
• Using calculated fields and time-based comparisons

Creating charts, graphs, and maps

Designing interactive dashboards for SaaS reporting

Using filters, drilldowns, and parameters

Tableau, Power BI, Google Data Studio basics

Comparing features and choosing the right tool

Publishing and sharing dashboards

• Marketing performance reporting
• Sales pipeline and conversion analysis
• Product usage and customer retention insights

Data privacy and governance in SaaS analytics

Designing dashboards for non-technical stakeholders

Avoiding bias and misinterpretation in reports

Final project using real or sample SaaS data

Certificate of completion or prep for external BI certification